What We Do
We first listen, observe, detect the problem, and then gather data, analyze, report, propose solutions and provide consultancy for refinement.
We work on the detection of hidden problems in social behavior of internal and external stakeholders of your business.Our consultancy comes with an in depth analysis covering a set of actions starting with listening to you, your supporters, your employees, and your customers both online and in the flesh. After that, we observe these social partners of your business by all possible data sources to gather other relevant data. Then, we analyze and deliver a report of possible actions for the refinement.
Building A Culture
Each business has its own consequences about building a successful culture. We walk you through making that happen together with all participants involved. Our strength in this part, is in the knowledge of anthropology that asks what culture is, how it is acquired by individuals and transferred to others. Culture covers knowledge, belief, institutions, attitudes, habits, values, goals, and practices each business develops for its own. Today, culture is a controversial concept with highly individualized performances of people who interact with and around your business.
We work in a new branch of social science called netnography. Social media, online communities, virtual marketplaces are some of the subjects of this new dimension of ethnography. This new form of data collection covers all types of digital material. It is an alternative to investigate the phenomena manifesting "doing business online". It serves for both understanding its dynamics and generating effective strategies to master it.