Insightful findings. Reliable methods. Scalable impact.
At PUHU, research is both a product and a process. We conduct in-depth studies, develop adaptable methodologies, and provide strategic guidance for integrating research into organizational planning and growth.
Our approach is grounded in academic rigor, responsive to real-world needs, and built to operate across languages, cultures, and sectors.
Research
Delivering actionable insights
We design, implement and monitor full-scale research processes to help organizations understand their target groups, measure impact, and make informed decisions.
What we offer
Ethnographic and qualitative field research
Online and in-person data collection
Multilingual analysis and thematic reporting
If your organization is developing a new product, service, or educational program and needs to align it with the real needs and expectations of your audience, PUHU can conduct targeted research with your end users.
The insights gained help shape your content, communication strategy, and implementation model.
Procedures & Guidelines
Building your internal capacity for research
We develop research frameworks that enable organizations to conduct their own data collection and analysis—reliably, consistently, and across different contexts.
What we offer
Customizable research toolkits (surveys, interview guides, templates)
Step-by-step implementation guidelines
Practical training for teams without formal research background
If your organization frequently launches new trainings, campaigns, or products and wants a sustainable way to understand your audience each time, PUHU can create a modular research procedure tailored to your needs.
We also offer training to your team so that research becomes an integrated and repeatable part of your workflow.
