Culture is not monolithic and fixed. Culture is due to change and adapt. Well, then why do we experience cultural differences in the era of global culture? With the technology of communication and transportation we get closer and closer. With the language we use, tendencies we share or boundaries we exceed, we seem to be…
What about the consumer culture? As we agreed that the definitions are essential for establishing the base for strategies, let’s focus on another definition of culture this time to approach this question. Concerning the communal form, culture is defined as the customary beliefs, social forms, and material traits of a racial, religious, or social group…
Culture is a concept that is borrowed and adapted to quite a few fields. Organizational culture, company culture, urban culture, underground culture, and so on… Defining these particular concepts may be viewed as the simple phase of dealing with the phenomena since the main task is approved to be developing strategies. However, defining and tracking…
