It is not the only way to understand human behavior to given communication and human interactivity with products and services. Our progressive thought about more humanization of technology for the good of people and also effecting on the data with people oriented concerns rooted from cultural and social dimensions. Thus, will redefine a market where classical recommendation engines with more artificially evolved machine intelligence into cultural and social evolution in its way of thinking. Also, any predefined segmentation models or approaches will be combined with more detailed cultural aspects of people in order to get better responses from this communication. Briefly, these differentiation points will bring new opportunities and also redefine the market that is already in growth stage. Puhu can enable the semantic component in this solvent.